November – New Legal research brief
During late November we ran a web survey to help understand the way people buy legal services.
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October – Christmas shopping projections
At the end of October we conducted research amongst a representative sample of shoppers to gauge their feelings about this coming Christmas. Our top line findings suggest that total Christmas spending this year will be down by 15% vs. comparable research conducted by Business Blueprints last year.
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September – New online reporting facility
During September we have been working on a new online tool for client reports. The system which has been named My Report Store (www.mrs.co.uk) will initially host a suite of reports from our mystery visiting programme however it is envisaged that this will be increased to provide access to documents from all forms of research undertaken by Business Blueprints for their clients.
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August – New partnership enhances online research capability
Business Blueprints is pleased to announce its partnership with Qube Media, the Brighton-based social media consultancy.
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July - Charity begins at home
Business Blueprints is pleased to be working with local children’s charity Rockinghorse to help them better understand donor motivations and behaviours.
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June – News from Britain’s Shopping Centres
As the national press shift towards highlighting reasons for optimism for UK plc it is interesting to get a perspective on life from Britain’s leading shopping centres.
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May – News from the Malls
During May we’ve been speaking to Shopping Centre Managers across the UK. Whilst this is something we do throughout the day since many are our clients, what we have not done for some time is to conduct research specifically amongst this key decision-making group.
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April - Reasons to be cheerful
Our first Citypoll from earlier this year suggests that things might not be as gloomy as some national media are making out.
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March - Spring in the air
As hopefully the weather warms up, the 2009 gets into full swing for us here at BBL as we begin another major wave of annual shopping centre surveys. Over the next 3 months or so we'll be processing some 600,000 pieces of data from over 10,000 shoppers in shopping centres from the north of Scotland down to Devon and as far east as the Kent coast.
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February – Launch of new survey
We’ve all been hearing in the media about the state of the economy, but at Business Blueprints we took a decision in early January that we should conduct our own research - even if only on our own doorstep - to understand just exactly what the impact of the recession as been on people’s outlooks and behaviours to date.
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January – Getting the team selling
Our client, a restaurant company was experiencing a drop in volume and a static spend per head believed to be as a result of the economic downturn. Despite staff meetings and in house training concentrating on “skills” training there was little impact on the team’s selling ability and the introduction of a new VIP discount scheme to address declining volumes was held back by the waiting team not promoting it to guests. Business Blueprints were invited to look at how to improve the business.
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