August – New partnership enhances online research capability
Business Blueprints is pleased to announce its partnership with Qube Media, the Brighton-based social media consultancy. As part of this alliance Business Blueprints is able to enhance its own on line research offering to include applications such as buzz monitoring, right through to the creation of online customer collaboration communities. Qube Media’s expertise allows for the cost effective measurement and tracking of online brand reputation, PR effectiveness, and share of voice, and thereby saving time and cost by identifying the real influencers for businesses. A customer community is best seen as an ongoing customer panel which can be used by brand owners to cultivate new ideas, generate conversations and use rating tools around new concepts to evaluate opinions.