February - Spring plans well advanced
February saw final preparations being made ahead of the annual wave of Spring shopping centre surveys. This will see some 15,000 shopper interviews being conducted over the next 12 weeks. We’ll once again be researching schemes from Aberdeen to Exeter and from Cardiff to the Isle of Thanet.
Yet again we’ll track operational performance in each scheme and compare this to the estate average. We hope to be able to see real signs of early growth in the UK economy since we can make direct year on year comparisons. At the same time we are in the process of updating our own Bbenchmark(tm), which will be based on the results of more than 350 UK studies involving nearly 200,000 shoppers. This will provide the most robust set of shopping operational statistics for such measures as dwell time, visit frequency, conversion and spend available in the country.