July - Charity begins at home
Business Blueprints is pleased to be working with local children’s charity Rockinghorse to help them better understand donor motivations and behaviours. A survey which is hosted online will be used to maximise a fast, low cost turnaround of results. This project follows on from research that took place in May via our 2nd Citypoll survey which amongst other topics examined changes in charitable donations in the light of the current economic downturn, and quantified individual charity awareness in the Brighton area. That particular survey revealed that two-thirds of respondents had contributed to a charity in some way in the past 12 months, and that the vast majority (73% of them) believed that their donations had actually not changed due the current economy.