Advertising and promotional testing for shopping centre and leisure clients
“Both the effective and the efficient use of marketing expenditure has never been more important.”
We regularly provide our shopping centre and leisure clients with objective and insightful feedback on creative concepts typically using qualitative research. Recruitment is normally matched to a prime customer segment which can be on the basis of any standard demographic. We are also able to recruit on the basis of the values that underpin customer attitudes and behaviours, and this helps to explain decision-making process.