Please click on any of the links below for details on some of the many successful projects that we have been involved in.
Advertising and promotion testing for shopping centres
Business Blueprints help Land Securities’ Shopping Centre Marketing Managers to objectively measure the effectiveness of their advertising and promotional activities both pre- and post-campaign launch.
Since 2004 we have been working with the Land Securities’ shopping centre portfolio to both benchmark and track a series of agreed key performance indicators (KPIs).
Market Segmentation Positioning
Business Blueprints were asked by long term client Land Securities to help them develop a market segmentation positioning model for UK shoppers which could be applied to their shopping centre portfolio.
Restaurant Market Research - Brand Awareness Research & Consulting
Laurel Pub Company, now Bay Restaurant Group, asked Business Blueprints to provide brand awareness research & consulting to help them understand how ha ha was perceived by both their current customers and lapsed customers.
Restaurant research surveys - identifying and understanding customer needs
Business Blueprints were asked to look at launching Spur into the UK and European markets.
Pub Market Research - Understanding Customer Buying Behaviour
Business Blueprints worked with Regent Inns, now Intertain, to help them improve their operational performance by measuring customer buying behaviour in their venues.
Pub Market Research - Customer Satisfaction
Business Blueprints were asked by J D Wetherspoon in 1994, when they had just 60 pubs, to manage their measurement programme that was used internally by their management team to measure customer satisfaction and report on Cleanliness, Beer Quality, Standards and Maintenance – their now famous CBSM programme.